Services Provided:

Custom Website Design
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Branded Asset Development
Video Production
Firm Media has done an amazing job in helping me create, design, brand, and market my vision for my office and how I would like to present myself to patients. I really appreciate their attentiveness, communication about projects, and meticulousness in helping me navigate the world of website design, online advertising, and marketing. They are forward thinkers and full of initiative. I am very happy with the results.
Dr. Antigone Skoulas

Launching a New Practice with Effective Marketing

Dr. Antigone Skoulas opened her private dental practice to meet the needs of professionals in San Francisco’s business district. As a general and cosmetic dentist, she provides a variety of oral health and aesthetic solutions to patients who require flexible scheduling and quality care.

Challenges

Because Dr. Skoulas was launching a new practice, she had several needs for promoting her services to her target audience. Marketing materials needed to distinguish her work and to create a clear identity for her practice.

Solutions

Firm Media created a range of marketing materials for Skoulas DDS, including a website, color scheme, logo, and print collateral. To help Dr. Skoulas stand out from other providers, our company conducted a photoshoot at her practice (rather than use stock photography.) A website video with testimonials adds both social proof and a modern, personal feel. To increase visits and conversion, Firm Media conducted SEO; used a video background for visual interest; and wrote the site’s content. A mega menu makes it easy for visitors to find and learn about services, and a contact form on each page allows them to become patients more easily. Firm Media also instituted a retargeting campaign to bring qualified users back to Dr. Skoulas’ site.