Say what you will about the impact that today’s multimedia-centric culture has on the brains of the wired generation, but we think it’s making them smarter. In fact, we think that the Internet, smartphones and Web 2.0 have made all of us savvier consumers. As with all new challenges, this heightened level of astuteness raises the bar for us marketers—but for those of us willing......

READ MORE

At Firm Media, we’ve been producing videos for our clients for years. These promotional videos have performed fantastically in the search engines, thanks in part to Google’s Universal Search feature. But there’s another, more important facet to our video marketing efforts that has helped differentiate our video content from the literally hundreds of millions of videos on YouTube, Vimeo and Metacafe. The key ingredient: production......

READ MORE

One of the key aspects of promoting your business online is links. And while link strategy has nothing to do with golf, playing by the rules, building relationships and blurring the line between the professional and personal social realms do factor heavily into your success. For the sake of clarity, we won’t torture this metaphor any further. Instead, let’s dive right into why links are......

READ MORE

PART THREE OF A SERIES: Web Design for Internet Marketing Today’s websites are exponentially more sophisticated than they were five years ago, which means that the web designer you hire has to be more sophisticated, too. During the Geocities and Angelfire era, it was okay for websites to be nothing more than a logo and some contact information – a virtual billboard along the Information......

READ MORE

PART ONE OF A SERIES: Web Design for Internet Marketing It’s time to rethink the role your website plays in your business. Ten years ago, the marketing experts were saying, “You gotta have a website. Even if it’s just a one page brochure with your phone number, you gotta have one.” Today, that message has changed. That’s because the audience has changed. This is the......

READ MORE

As we continue to discuss the writing of a blog, let’s take a look at the writing of a blog to support a business. In a blog intended to drive traffic to your business there are a few elements to remember: Give useful information, don’t sound like an advertisement. Remember that people are not searching for advertising they are searching for information, and you are......

READ MORE

I know that I hate junk mail, but I love finding exactly what I am looking for online. Unless you have been under a rock your whole life, you have received many sorts of direct mail. Those letters that are very compelling to start a magazine subscription based on their low price, to order a fruit basket as a present for a relative, or to......

READ MORE

This post is for companies who have never launched an internet marketing campaign before and are interested in measuring the success of their efforts as well as converting a larger percentage of new visitors that their campaign will attract. #1 Measure Before So You Can Measure After Make sure that you have metrics in place before you run your campaign at least one month before launch.......

READ MORE

(1) Web Design: We strive to make sure that you have a conversion-friendly website. This is your full-page ad for the next five plus years, so make sure that you don’t skimp or cut corners here. (2) Directory Management: We will be happy to help you decipher exactly which specialty directories are worth investing in per your region: plasticsurgery.com, yellowpages.com, and many others. (3) Search Engine......

READ MORE