Our Services
Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engines and improving the amount of relevant views to your web site from search engines using “organic” search results from targeted keywords. In other words, we are helping your web site to “speak” fluently with the search engines your customers are using to find you.
Basically, what SEO does is maximize the way search engines look at your website, by implementing strategic coding standards, structure and presentation elements that align with the search engines’ algorithm. SEO is done directly to your site to make sure that when a search engine visits it, it gathers the most important information that describes what your services and products are so that it can allow someone who is searching for that service or product to find your site instead of your competitor’s site.
Firm Media can do SEO on your new site and also on existing sites by
- auditing and correcting programming issues that prevent search engine indexing
- adding the necessary content so that your website is found
- ensuring that all content is prepared to be regularly indexed
Firm Media will also establish a link building program—this type of program is a great way to help your website achieve its best possible ranks in search engines. Inbound links—where your website is linked to by other websites – are one of the many indicators search engines use to rank your website. Google refers to an inbound link to your site as if that website were casting its vote for yours.
Firm Media understands the importance of inbound links and will help you to create a link building program, which includes
- identifying relevant websites (that you want to list your site)
- submitting information to have these websites link back to you
- monitoring the link building program for effectiveness