Introducing the next evolution in marketing.

Our Services

Search Engine Marketing (SEM) is like sending little arrows out into cyberspace all of which point back to your website.

When doing Search Engine Marketing, Firm Media will use trustworthy techniques that produce results. We will not utilize practices that will give you a quick boost, only to harm your website’s ranking in search engines later. SEM is done throughout the internet to make sure that the rest of the web knows about your site.

In addition to Search Engine Optimization, Search Engine Marketing consists of five very important parts:

#1 Directory Listing Management

Firm Media will help you determine which directories are most applicable to your marketing goals. Our services also include the actual management of these listing for you.

  • Directories are lists of websites, categorized by a certain topic or theme, similar to an online phone book. Directories are a great way to increase your ranking on search engines in addition to being a great method for potential customers to find your business online.

There are a few basic types of directories. Specialized directories only list businesses in a specific industry. A legal directory, for example, will only list lawyers and other legal professionals; these typically rank very well in search engines, but can be expensive for you to purchase a link from. General directories are large directories that organize a variety of industries and services. An example of this type of directory would be the Yellow Pages or Super Pages; these are typically less expensive than specialized directories, but may not rank as well in search engines.

Firm Media will choose the most appropriate directories for your business as well as manage them for you; this allows us to make sure your account is current, manage the categories you are placed in, oversee the funneling that is coming to your website from these directories and report on how this is affecting your website traffic.

#2 Video Marketing

One of the newest Internet Marketing Strategies we offer is Video Marketing, the latest way to market yourself on the internet.

  • Placing an online video on your website helps potential customers to see, hear you, and get a sense of your offerings, it allows potential customers to feel like they have met you, before they actually do.

Internet commercials can also help your website reach prime locations in search engines. Firm Media will work with you to produce and edit top quality videos, which will be submitted to the top video sites such as YouTube, Google Video, MetaCafe, and Vimeo.

#3 Custom Blog Development

Blogs are an excellent way for you to communicate to potential customers. The term blog comes from the words “web” and “log” and is essentially a web diary. Most commonly a blog is one person’s discussion of various topics surrounding a certain theme, such as politics, video games, or music.

  • A blog can be very beneficial for search engine marketing and it can help your business by allowing your company to prove that they are an expert in the specific field that you are blogging about.

Firm Media can create your blog, designed with your needs in mind. We will also teach you about blogging and help you understand how to create captivating headlines, sticky content and develop link bait to get other bloggers to link to your articles and posts which will grow a network around the services or products you provide.

#4 Pay Per Click Management

Pay per click advertising is “advertising space” sold for a certain keyword. It is “pay per click” because you pay each time someone clicks on your ad, which sends traffic to your web site.

  • Typically pay per click links will appear above or next to the page content and are usually titled “sponsored links” or “sponsored ads.”

Pay per click ads can be placed on search engine result pages, blogs, directories or other web sites.

Firm Media knows that this form of advertising can be beneficial, but is also subject to abuse. That is why we help you make informed choices when choosing to use this advertising medium and will manage your accounts by monitoring use, analyzing the data provided and following up with the advertisers.

#5 eMarketing & Banner Advertisement

Firm Media will help you maintain regular contact with your clients by using Email Marketing and Online Newsletters.

  • Email Marketing and Online Newsletters are an efficient way to keep your business in the minds of your potential customers and clients.

Newsletters can provide your target audience with new and updated information about events and trends in your business or industry. They are not spam (see FAQ) and can be used as a very efficient means of connecting with your audience.

Firm Media will also design your newsletters so they are specialized and consistent with your website design and other business branding. These newsletters will not only show that your business is professional, but will also continue to reinforce your brand – and building your brand is a great way to retain customer loyalty.

Firm Media creates opt-in e-mail marketing/newsletter programs that can enable your business to build valuable relationships with prospective customers and reinforce bonds with your clients.

Online Public Relations
Have you recently launched a new product or expanded your services? Firm Media will get this out to media sources. Firm Media will help establish your internet presence and maintain this growth with online public relations. We will work with your business to develop and distribute press releases about events, new tools or techniques you are using, novel approaches you are taking in your industry or any other news-worthy ideas your business wants to promote.

  • All this can translate into higher rankings in search engines, more traffic to your website, and hopefully more business for you.

Banner Advertisement
Banner advertisement is another way to build a niche market. Banner ads are the advertisements you may see on the side, top or bottom of a web site you are visiting. They are similar to pay per click programs, but they involve graphics that show off your branding and services like a magazine ad would.

  • These ads can be very useful in pointing traffic to your website, but you have to make sure that you are choosing the right websites to place your banner ads.