By the time we got to sit across the table from Pancho Villas, we had already heard of them. They have quite the cult following here in Southern California thanks to their legendary ability to make a night out seem like a party and an actual party seem like a veritable holiday. With authentic food, live music and rollicking entertainment, a visit to Pancho Villa’s is truly an experience that has to be seen to be believed. And therein lies the problem: How do you translate this massive word of mouth buzz onto the Internet so it accurately evokes the vitality that embodies this truly unique restaurant?
Taking Pancho Villas’ web presence – which was then outranked on Google by its namesake and an unaffiliated restaurant in a different time zone – and transforming it into an all-singing, all-dancing Internet experience that lived up to its reputation was a challenge. But we were up for it.
Pancho Villas was an absolutely perfect fit for our video marketing services. Our professionally produced videos brought the restaurant to life by capturing the life and energy of Pancho Villas in a way that can’t be done with mere text. We also helped Pancho Villa’s patch their “leak” in word of mouth marketing by getting them ranked high on the search engine results pages. Thanks to our Internet marketing efforts, Pancho Villa’s website doubled its traffic in just one month and continues to garner more and more visitors. We’re proud to say that our SEO, SEM and web design campaigns helped to make Pancho Villa’s a destination on the web as well as in the Inland Empire.
“Because of your help, we have not only given our guest a website experience that is similar to the experience they have when dining at our place but we have also seen an increase in sales. We have been working hard to sustain ourselves during these tough economic times and our efforts have been multifaceted but feel that the website has definitely been a major contributor in the stabilization of our sales and now subsequent growth in sales. Thank you for giving us a website presence that stands out and bringing us the new era of Internet and social marketing!”
-Francisco Jara, CEO the Jara Group