Los Angeles Times Magazine

Bringing the next evolution in marketing to one of the most successful print publications in history.

With a readership of 1.2 million, the Los Angeles Times Magazine has been capturing the essence of the vibrant, diverse culture that defines Los Angeles for over 40 years. Until recently, the Los Angeles Times Magazine shared its home on the web with its century old parent newspaper. But now, the online magazine is reaching out to a newer audience online. So, how does a beloved and established magazine with 1.2 million web and print readers and a voluminous backlog of compelling content translate into the new era of digital media? There’s a one word answer for that: evolve.

Results

To help the Los Angeles Times Magazine survive and thrive in a time when nearly all the rules of media and marketing have changed, we’ve partnered with their creative team and launched an aggressive social media campaign. As social media consultants, we are helping by taking this monthly regional magazine and keeping the traffic flowing during the four weeks between issues. We’re doing so by teaching them how to create Tweetable content and create a socially engaging environment where readers will become followers and anxiously await the next update. We’re also helping to market the many blogs at latimesmagazine.com that drive 10% of the total traffic to the website. Since we kicked off our campaign, we’ve seen huge spikes in traffic and social media followers and fans. As the online readership continues to grow, we’re very proud to play a significant role in keeping Los Angeles Times Magazine competitive nationwide.

Twitter Followers